Journal.
Filed by what it fixes, not by the day it was written. Working notes on marketing portrait studios.
Meta ads
Getting Facebook and Instagram to fill a portrait diary, and what it costs when they are set up badly.
CRM + automation
Speed to lead, pipelines and follow-up that keeps working while you are behind a camera.
Email + SMS
Turning a database you already own into booked sessions, without discounting.
Funnels + pages
Offer pages and booking flows: where enquiries are won or quietly lost.
Choosing an agency
What good looks like when a studio hires help, and the questions worth asking.
The quiet calendar
For the weeks when nothing is booking: what is actually broken, and the order to fix it in.
Everything, newest first.
Including anything that belongs to no room.
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Instagram Marketing for Photographers: What Actually Books Sessions
Read the article: Instagram Marketing for Photographers: What Actually Books SessionsInstagram marketing for photographers, without the fluff: what to post, how DMs turn into bookings, and where organic ends and a system begins.
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Portrait Advertising That Actually Books Sessions
Read the article: Portrait Advertising That Actually Books SessionsMost portrait advertising fails downstream of the click, not in the creative. Here is the system that turns ad spend into booked sessions.
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Lead Photography: Turning Inquiries Into Booked Sessions
Read the article: Lead Photography: Turning Inquiries Into Booked SessionsWhat lead photography really means for a luxury portrait studio, and the follow up system that turns inquiries into booked sessions instead of silence.
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How to Find Photography Clients Who Are Already Looking For You
Read the article: How to Find Photography Clients Who Are Already Looking For YouHow to find photography clients without wasting another dollar on ads that do not convert. A practical guide for luxury family and pet portrait studios.
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How to Get More Photography Clients Without Discounting Your Way There
Read the article: How to Get More Photography Clients Without Discounting Your Way ThereReal guidance on how to get more photography clients: fix follow-up, point your ads at a working system, and nurture the leads who aren’t ready yet.
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Photography Business Marketing: The System Behind a Fully Booked Studio
Read the article: Photography Business Marketing: The System Behind a Fully Booked StudioReal photography business marketing isn’t a better ad. It’s ads, CRM, nurture, and funnels working together. Here’s how a fully booked studio actually runs.
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What Photography Marketing Services Should Actually Include For A Portrait Studio
Read the article: What Photography Marketing Services Should Actually Include For A Portrait StudioA plain guide to what photography marketing services should include for a luxury portrait studio: ads, CRM, nurture and funnels, and what to ask before you sign.
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Photography Leads: Why They Dry Up, and How To Keep Them Coming
Read the article: Photography Leads: Why They Dry Up, and How To Keep Them ComingA plain guide to photography leads for portrait studio owners: where they really come from, why inquiries go cold, and how to keep the calendar full.
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Photography Advertising That Fills Your Book, Not Just Your Feed
Read the article: Photography Advertising That Fills Your Book, Not Just Your FeedReal insider guidance on photography advertising for luxury portrait studios: what actually books sessions, and what just burns budget.
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Photography CRM: What It Actually Needs to Do for a Portrait Studio
Read the article: Photography CRM: What It Actually Needs to Do for a Portrait StudioA plain guide to what a photography CRM should actually do for a portrait studio, from speed to lead to follow up that never feels robotic.