Journal.
Filed by what it fixes, not by the day it was written. Working notes on marketing portrait studios.
Meta ads
Getting Facebook and Instagram to fill a portrait diary, and what it costs when they are set up badly.
CRM + automation
Speed to lead, pipelines and follow-up that keeps working while you are behind a camera.
Email + SMS
Turning a database you already own into booked sessions, without discounting.
Funnels + pages
Offer pages and booking flows: where enquiries are won or quietly lost.
Choosing an agency
What good looks like when a studio hires help, and the questions worth asking.
The quiet calendar
For the weeks when nothing is booking: what is actually broken, and the order to fix it in.
Everything, newest first.
Including anything that belongs to no room.
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Email Marketing for Photographers: The Nurture System That Keeps Your Calendar Full
Read the article: Email Marketing for Photographers: The Nurture System That Keeps Your Calendar FullA practical guide to email marketing for photographers: build the list, nurture every inquiry, and turn past clients into repeat bookings.
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What a Photography Marketing Company Should Actually Do For Your Studio
Read the article: What a Photography Marketing Company Should Actually Do For Your StudioWhat should a photography marketing company actually do for your portrait studio? An honest, insider guide to ads, CRM, nurture, and funnels done right.
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Instagram Ads for Photographers: The Playbook for Portrait Studios
Read the article: Instagram Ads for Photographers: The Playbook for Portrait StudiosInstagram ads for photographers only work when the offer, creative, and follow-up are built for portrait studios. Here’s what actually moves bookings.
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Social Media Marketing for Photographers: What Actually Fills a Portrait Studio
Read the article: Social Media Marketing for Photographers: What Actually Fills a Portrait StudioA plain-spoken guide to social media marketing for photographers: what your posts should actually do, and why the real booking work happens after the like.
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How to Advertise Photography Services Without Wasting Another Dollar
Read the article: How to Advertise Photography Services Without Wasting Another DollarA straight, no-fluff guide to how to advertise photography services as a luxury portrait studio: the offer, the follow-up, and the funnel that actually books sessions.
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How to Choose a Marketing Agency for Your Portrait Studio
Read the article: How to Choose a Marketing Agency for Your Portrait StudioThe checklist for choosing a marketing agency for your portrait studio: generalist vs specialist, seven questions to ask on any call, and what the right fit feels like.
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Quiet Months? Your Photography Marketing Needs a System
Read the article: Quiet Months? Your Photography Marketing Needs a SystemA quiet month is rarely a talent problem. Here is how booked studios run photography marketing as a system: ads, follow-up and booking, working every day.
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How to Get Photography Clients Without Discounting Your Work
Read the article: How to Get Photography Clients Without Discounting Your WorkHow to get photography clients without cutting your price: the five-part pipeline luxury portrait studios use to stay booked, built in the right order.
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Ads for Photographers: How Portrait Studios Make Meta Ads Pay
Read the article: Ads for Photographers: How Portrait Studios Make Meta Ads PayA plain-language guide to ads for photographers: the offer, the creative, follow-up speed, and the budget that make Meta ads pay for a luxury portrait studio.
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SEO for Photographers: What Moves a Studio Up Google
Read the article: SEO for Photographers: What Moves a Studio Up GoogleSEO for photographers, in plain language: the Google Business Profile, niche and location pages, reviews, and alt text that move a studio up Google.