Under the Hood by Studio Digital
We find at least $1,000 in extra profit or savings. Or your $1,000 is refunded.
We compare your ads with twelve months of sales to find opportunities for more bookings, lower lead costs, less wasted ad spend and higher sales averages. You get a report ranking what to fix first.
Will it pay for itself? Try your numbers in the estimator
See the complimentary sample report
$1,000. Fixed price. Your report in 5 business days. Backed by our guarantee.
Built for your business
The photography ads audit built only for portrait studios.
Built for family, newborn, kids, pet and boudoir photographers, this photography ads audit measures your ads against how your studio books and sells.
What we look for
Where your studio could make more and waste less.
More bookings
See which campaigns bring clients who book, and which bring leads that go nowhere.
Lower cost per lead
Compare lead costs with the bookings and sales each campaign brings.
Less wasted ad spend
Spot ads that spend without bringing in enough sales to justify the cost.
Higher sales averages
See which campaigns bring clients with higher sales averages.
Each recommended fix gets a conservative and an optimistic estimate based on your numbers.
Look before you order
See a sample Under the Hood report.
See how the report connects ad spend to sales, ranks the fixes and estimates what each could be worth. The sample numbers are illustrative.
Opportunity estimator
Explore what small improvements could be worth.
Explore changes to lead costs, bookings, average sales and wasted ad spend. Start with your own numbers. The example inputs are illustrative, not studio benchmarks.
Start with your studio’s numbers
Out of every 100 leads, how many book a session.
Small improvements
Adjust the improvements
Adjust the sliders to see what a small improvement would make. Use the % or $ switch to work in whichever suits you.
Pay less for each enquiry, so the same budget brings in more leads.
Raise your booking rate by a few points (10% to 11% is 1 point), or add extra booked sessions a month.
Earn a little more from each client, as a percentage or extra dollars per session.
We find the ads that bring no bookings and switch them off. You keep the same bookings and stop paying for the rest.
You pay $1,000 for Under the Hood. You could make back
$0a year
That’s $0 a month in extra revenue and ad savings, or 0x your investment.
Backed by our guarantee: we find at least $1,000 in extra profit or savings, or your $1,000 is refunded.
Before the $1,000 audit fee and implementation costs. An illustration, not a guaranteed return. The audit itself is refunded if we don’t find at least $1,000.
Illustrative scenario, not an audit finding or a forecast. The figure is revenue, not profit: extra sessions times your average sale, plus ad spend saved, before the audit fee, implementation costs and the cost of delivering the extra sessions. It assumes lead quality holds, you have room for the extra sessions, and the ads you switch off bring no bookings today.
Why Studio Digital
We've run the studio, too.
In 2009, Mike and his wife Jonelle bought her mum's portrait studio. Together they grew it into a studio that has done $16 million in sales. Mike ran bookings, marketing and sales; Jonelle ran the camera.
Today it's two studios, Premier Studio and Four Paws Photography, both still family-owned and run by Jonelle.
Portrait studios, including multi-seven-figure studios, work with Studio Digital. Read their testimonials on our Wall of Love.
What you receive
One clear report. Yours to keep.
Your report connects ad spend to sales, ranks the recommended fixes and gives conservative and optimistic estimates of what each could be worth.
Your account, unpacked
How your campaigns, audiences and placements use your budget.
Leads through to bookings
What leads cost and which campaigns turn them into booked clients.
The full client sale
What clients spend, including your in-person sales session (IPS).
Fixes in priority order
What to change first, where to put more budget and what to leave working.
A value for every fix
Conservative and optimistic estimates show what each change could be worth.
How Under the Hood works
Share access. We do the digging.
We need two things you already have.
Your ad account
Read-only access to Meta or wherever you run ads.
Twelve months of sales
Whatever is in your booking or CRM system.
Step 01
Share your numbers
Give us read-only access, without lengthy onboarding or a long questionnaire.
Step 02
We go through the details
Campaign by campaign and client by client, we find and rank the opportunities.
Step 03
Get your priorities
Your report arrives in 5 business days. See what to change first, what to leave working and what each recommended fix could be worth.
No sales call is required. You keep the report and choose what happens next.
The Under the Hood guarantee
We find at least $1,000 in extra profit or savings. Or your $1,000 is refunded.
No retainer attached. No further commitment. Any ongoing work is quoted separately.
What counts. Extra profit and savings are valued from your own numbers, over the next 12 months.
Refund window. 30 days from when we deliver your report.
How to claim. Reply to the report email. It's refunded in full, no questions.
Yours to keep. You keep the report either way.
Want help putting the findings into action? Ongoing work is optional and quoted separately.