Journal.
Filed by what it fixes, not by the day it was written. Working notes on marketing portrait studios.
Meta ads
Getting Facebook and Instagram to fill a portrait diary, and what it costs when they are set up badly.
CRM + automation
Speed to lead, pipelines and follow-up that keeps working while you are behind a camera.
Email + SMS
Turning a database you already own into booked sessions, without discounting.
Funnels + pages
Offer pages and booking flows: where enquiries are won or quietly lost.
Choosing an agency
What good looks like when a studio hires help, and the questions worth asking.
The quiet calendar
For the weeks when nothing is booking: what is actually broken, and the order to fix it in.
Everything, newest first.
Including anything that belongs to no room.
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Email Marketing for Boudoir Photographers: The 5-Email Sequence That Books Consults
Read the article: Email Marketing for Boudoir Photographers: The 5-Email Sequence That Books ConsultsEmail marketing for boudoir photographers works best as one short, automatic sequence after every inquiry: five emails over about ten days that confirm her inquiry within minutes, walk her through the session day, share another client’s story in her own words, answer the private questions, then invite her to a consult. Discretion matters more here…
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It’s Rarely the Leads
Read the article: It’s Rarely the LeadsWhen a studio tells me the leads are bad, it’s very rarely the leads. It’s the phone team and the salespeople. Customers tell me the leads are bad all the time. Slow month, quiet calendar, “the leads are rubbish.” In my experience that is very rarely the problem. The problem is what happens after the…
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Lead Magnet Ideas for Photographers That Attract Buyers, Not Bargain Hunters
Read the article: Lead Magnet Ideas for Photographers That Attract Buyers, Not Bargain HuntersA lead magnet is something useful a future client gets in exchange for their email and phone number: a what-to-wear guide, a session prep checklist, a booking timeline. For a portrait studio it beats “DM for prices” because it starts a conversation you can follow up, with someone who has already raised their hand. Most…
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Marketing Tools for Photographers
Read the article: Marketing Tools for PhotographersMarketing tools for photographers, the four that matter: Meta ads, a CRM, email and text, and the page a click lands on. The rest is optional.
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Photography Ad Ideas: The Filter Luxury Portrait Studios Need First
Read the article: Photography Ad Ideas: The Filter Luxury Portrait Studios Need FirstMost ‘photography ad ideas’ lists are written for any photographer. Here’s the three-question filter luxury family and pet portrait studios should use first.
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Landing Pages for Photography Sessions: Why a Good One Still Isn’t Booking
Read the article: Landing Pages for Photography Sessions: Why a Good One Still Isn’t BookingLanding pages for photography sessions fail for reasons no template gallery covers: the ad mismatch and the follow-up that never happens. Here’s the real fix.
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How to Sell Luxury Wall Portraits: Why the Sale Starts Before the Shoot
Read the article: How to Sell Luxury Wall Portraits: Why the Sale Starts Before the ShootHow to sell luxury wall portraits comes down to who books the session, not sales tactics borrowed from art marketplaces. Here is the real lever.
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How to Book Quiet Months Photography Studio Owners Face (Without Discounting)
Read the article: How to Book Quiet Months Photography Studio Owners Face (Without Discounting)How to book quiet months photography studio owners face without discounting a single session: work the client list you already have instead of chasing new leads.
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How to Get Luxury Portrait Clients: The System Behind an Empty-to-Fully-Booked Portrait Studio
Read the article: How to Get Luxury Portrait Clients: The System Behind an Empty-to-Fully-Booked Portrait StudioHow to get luxury portrait clients: the four-part system that fills a luxury family and pet portrait studio, from someone who actually ran one.
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Inside a Photography Studio Lead Nurture System: How Inquiries Become Bookings
Read the article: Inside a Photography Studio Lead Nurture System: How Inquiries Become BookingsWhat a photography studio lead nurture system does, from first inquiry to booked session, and how it reactivates old leads without new ad spend.