Facebook and Instagram ads, for portrait studios only.
Studio Digital is a Facebook and Instagram ads agency that works only with portrait studios: family, pet, kids, newborn and boudoir. We run your Meta ads end to end, from strategy and creative to media buying and optimization, and connect every lead to fast CRM follow-up, email and SMS nurture and booking pages, so enquiries turn into booked sessions.
Most studios that come to us have already tried Meta ads, with an agency or on their own, and saw leads that never turned into sessions. The ads were rarely the whole problem. A lead that waits a day for a reply, or lands on a page that does not explain the experience, goes cold. So we run the ads and everything they feed into as one department.
What the service includes.
| Part | What we do | What it means for your studio |
|---|---|---|
| Strategy | Offers, audiences and a calendar built around your niche and season | Ads that ramp before your busy months instead of reacting to them |
| Creative | Ad images, video and copy written for the person who books | Words like session fee, wall art and in-person sales, not generic photography copy |
| Media buying | Campaign setup, budgets and testing on Facebook and Instagram | Spend moves to what books, week by week |
| Follow-up | Every lead goes straight into Allio, our CRM, with automated texts and emails | Enquiries are answered in minutes, not when you next check your inbox |
| Booking pages | Offer pages and booking flows that match each ad | No gap between what the ad promised and the page it lands on |
| Reporting | Leads, booked consults and sessions, tracked in one place | You see what each dollar of ad spend turned into |
Who it is for.
Established portrait studios that sell the full experience: a session, an ordering appointment, wall art and albums. That means:
- Family studios, the largest group we work with
- Pet and furbaby studios
- Kids and children's portrait studios
- Newborn studios
- Boudoir studios
We do not take on headshot or senior portrait work. If your studio is newer and still testing its prices, our ad calculator and cost of doing business calculator are a better first step.
Real numbers from portrait studio ad accounts.
We looked at the Facebook and Instagram ad accounts of 10 US portrait studio businesses we work with, across November 2025 to October 2026: $2.76 million of ad spend and 221,015 leads.
Lead cost is only the first number. A lead is an enquiry, not a booking. Two studios paying the same per lead can end up with very different calendars, depending on how fast they answer and how well the consult is run. See the full portrait studio lead cost numbers, including month by month costs and how lead cost changed with budget.
Studio Digital compared with the usual options.
| Running ads yourself | A general ads agency | Studio Digital | |
|---|---|---|---|
| Who sets up the ads | You, between sessions | An account manager across many industries | A team that works only with portrait studios |
| Ad copy | Written by you | Usually general advertising copy | Written in your client's language: sessions, wall art, ordering appointments |
| Follow-up on leads | Your inbox and phone | Often outside their scope | Included: Allio CRM, texts and emails in minutes |
| Email and SMS to past clients | When you find time | Usually a separate service | Included |
| Booking pages | Your website | Sometimes | Included, built for each offer |
Why studios trust us.
Mike built Studio Digital after owning and running Premier Studio and Four Paws Photography, portrait studios his family still owns today. We work only with portrait photographers, and studios across the US use us, including multi-seven-figure operations. Read what studio owners say on our Wall of Love.
Frequently asked questions
How much does a Facebook or Instagram lead cost a portrait studio?
In our own data, 10 US portrait studio businesses paid a median of $10.01 per lead across November 2025 to October 2026. The middle half of them paid between $8.70 and $13.11. A lead is an enquiry, not a booked session, so what matters next is how fast and how well each one is followed up. The full numbers are on our portrait studio lead costs page.
Do you run Instagram ads as well as Facebook ads?
Yes. Facebook and Instagram ads run through the same Meta ads system, so we plan, build and optimize them together, and each placement is judged on the enquiries and bookings it brings in.
How much should my studio spend on Meta ads each month?
It depends on the sessions you want each month, your average sale and your market. The studios in our data spent a median of $11,182 a month while they were running. Our photography ad calculator works your own budget backward from the sessions you want.
Which portrait studios do you work with?
Family, pet, kids, newborn and boudoir studios that sell portraits, wall art and albums. We do not take on headshot or senior portrait work, and we work only with portrait photographers.
What does it cost to work with Studio Digital?
Investment is quoted after we have seen your studio, your market and your goals, on the call. We work by application only, and every studio gets the full department: ads, CRM and automation, email and SMS, and booking pages.
Keep reading.
- Ads for photographers: how portrait studios make Meta ads pay
- Instagram ads for photographers: the playbook for portrait studios
- Why Facebook ads fail for portrait photographers
- Marketing agency for luxury portrait studios
- What Facebook and Instagram leads cost portrait studios
Want Facebook and Instagram ads that turn into booked sessions? Tell us about your studio.