Journal.
Filed by what it fixes, not by the day it was written. Working notes on marketing portrait studios.
Meta ads
Getting Facebook and Instagram to fill a portrait diary, and what it costs when they are set up badly.
CRM + automation
Speed to lead, pipelines and follow-up that keeps working while you are behind a camera.
Email + SMS
Turning a database you already own into booked sessions, without discounting.
Funnels + pages
Offer pages and booking flows: where enquiries are won or quietly lost.
Choosing an agency
What good looks like when a studio hires help, and the questions worth asking.
The quiet calendar
For the weeks when nothing is booking: what is actually broken, and the order to fix it in.
Everything, newest first.
Including anything that belongs to no room.
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Photography Marketing Company for Family and Pet Portrait Studios
Read the article: Photography Marketing Company for Family and Pet Portrait StudiosWhat should a photography marketing company actually do for your portrait studio? An honest, insider guide to ads, CRM, nurture, and funnels done right.
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Instagram Ads for Photographers: Costs, Targeting and Example Ads
Read the article: Instagram Ads for Photographers: Costs, Targeting and Example AdsInstagram ads for photographers who own a portrait studio: example feed and Story ads, targeting, what a lead costs and a budget calculator.
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Social Media Marketing for Photographers: Platforms, Post Ideas and the Path to a Booking
Read the article: Social Media Marketing for Photographers: Platforms, Post Ideas and the Path to a BookingSocial media marketing for photographers who own a portrait studio: which platforms matter, 18 post ideas, and the path from a post to a booked session.
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Marketing Agency for Photographers: A Portrait Studio Owner’s Checklist
Read the article: Marketing Agency for Photographers: A Portrait Studio Owner’s ChecklistThe checklist for choosing a marketing agency for your portrait studio: generalist vs specialist, seven questions to ask on any call, and what the right fit feels like.
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How to Get Photography Clients Without Discounting Your Work
Read the article: How to Get Photography Clients Without Discounting Your WorkHow to get photography clients without cutting your price: the five-part pipeline luxury portrait studios use to stay booked, built in the right order.
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Facebook Ads for Photographers: The Portrait Studio Playbook
Read the article: Facebook Ads for Photographers: The Portrait Studio PlaybookFacebook ads for photographers who own a portrait studio: the ad funnel, example ads, what a lead costs, a budget calculator and what to fix first.
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SEO for Photographers: What Moves a Studio Up Google
Read the article: SEO for Photographers: What Moves a Studio Up GoogleSEO for photographers, in plain language: the Google Business Profile, niche and location pages, reviews, and alt text that move a studio up Google.